The CMO Council Published a report on the use of Content in the buying decision process. http://www.cmocouncil.org/images/uploads/278.pdf.
Key fact I found intriguing - The Internet is the primary place where business buyers begin the path to purchase. 68% start their content sourcing at search engines and portals, 40% go to vendor websites, and 25% are activated by an email from a trusted source or peer. Highlights: Sharing of Content is surprisingly event - 30% comes from the Bottom up in in organization, 30% for middle management up and 29% from the top down. 1. Online content sourcing by buyers has a big influence in identifying, qualifying and selecting vendors.
Full report: - http://www.cmocouncil.org/images/uploads/278.pdf.
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AuthorCharlie Pankey is a former publisher in Nevada and current small business owner Archives
February 2015
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