The CMO Council Published a report on the use of Content in the buying decision process. http://www.cmocouncil.org/images/uploads/278.pdf.
Key fact I found intriguing - The Internet is the primary place where business buyers begin the path to purchase. 68% start their content sourcing at search engines and portals, 40% go to vendor websites, and 25% are activated by an email from a trusted source or peer.
Sharing of Content is surprisingly event - 30% comes from the Bottom up in in organization, 30% for middle management up and 29% from the top down.
1. Online content sourcing by buyers has a big influence in identifying, qualifying and
Full report: - http://www.cmocouncil.org/images/uploads/278.pdf.
Charlie Pankey is a former publisher in Nevada and current small business owner