I was e-mailed this article today from Axandra. This is one of those simple items that get's confusing for most of us business people because all the agressive business marketing that promises the world in Linking. I believe that Google has now made these linking services a risky and negative influence on your site and this is sound advice.
Google has become pretty good in detecting low quality web pages and links. If you use a link service that promises a lot of high PR links for little money or if you participate in a fully automated linking system, chances are that Google will penalize your website because you are trying to trick them.
Just use common sense: if you can find that automated linking system, Google can find it too. Do not try to trick Google.
If you want to get better rankings on Google, the links that point to your website should be from related websites and from sources that would "naturally" link to your website.
1. Create a linkworthy website
If your website is only a collection of affiliate links then you cannot expect that other webmasters will link to your site. Create a website with good content.
People like to link to "How to" articles, top 10 lists and controversial statement. The more interesting your web pages are, the more likely it is that other websites will link to your site.
2. Solve other people's problems
Do you have an article on your website that solves a specific problem? Contact related websites and point them to the interesting content on your site.
Contact the webmasters of sites that are related to the topic of your website and bloggers who have written about that topic. Inform these people about your article. Chances are that these websites will link to your site. You can find related websites and blogs with this tool.
3. Put your website into the right context
The direct effect of links from Internet directories has decreased but they are still a very good way to put your website into the right context.
If many Internet directories list your website in the right category, then search engines will know that your website is related to that category and it will be much easier to get high rankings for keywords that are related to that category.
4. Get links to different pages of your website and vary your link texts
The structure of a natural backlink pattern depends on the website. Some websites get the most links to the home page. Other websites get many links to specific pages.
In general, the websites that link to your website should use the keywords for which you want to get high rankings in the linked text. The texts should vary. If all web pages use exactly the same text to link to your site, this will look unnatural.
Getting the right kind of backlinks is very important if you want to get high rankings on Google and other search engines. Create interesting and linkworthy web pages and optimize the content of these pages for search engines.
When you are sure that your web pages are user-friendly and interesting, get the right kind of links to your website and your rankings will increase.
Perhaps nothing in the last decade has more revolutionized how people interact than the advent of social networking media. Be it through Facebook or Twitter or their respective counterparts, nowadays more and more people are using the Internet to interact with friends, family and even strangers.
As convenient as such means of communication can be, they can also be risky, particularly for job seekers. In a June 2009 survey, online employment resource CareerBuilder found that 45 percent of employers reported using social media for screening job applicants. Those results came a year after a similar CareerBuilder survey of 31,000 employers found that one-third of applicants considered for jobs were rejected because of information discovered via social media.
While social networking can be valuable when seeking employment, it's best for users to carefully consider just what they're sharing with the world, and what they should probably be keeping to themselves.
Some of the Do's
In many ways, social networking sites can help job seekers as they look for work.
* Do be active. Social networking sites like Facebook aren't just for individuals. In fact, member groups and even university alumni groups have their own Facebook pages. These groups provide valuable means for job seekers to be active, be it with professional groups in their field or among their fellow alumni, which can make for a valuable networking opportunity. What's more, prospective employers who visit an applicant's page are likely to be encouraged by their involvement in local professional groups.
* Do post pertinent information. Job seekers can show their interest in a desired field in other ways as well. Post links to stories about relevant industry topics, just be careful to avoid comments that appear too flippant or critical of the industry or any industry professionals. Posting links indicates to prospective employers that an applicant is up-to-date on current issues facing the industry.
* Do be careful. While job seekers can use social networking sites as a means to display their knowledge of their desired industry, it's important to be careful about how that knowledge is shared. When posting messages, post rational, carefully considered thoughts or opinions. Avoid remarks that might come off as overly critical, instead choosing remarks that provide concise insight and indicate an ability to provide opinion without criticism.
Some of the Don'ts
Ignoring the don'ts of social networking could greatly reduce an applicant's ability to land a job.
* Don't swear like a sailor. Many people avoid swearing in public and it's a good rule of thumb to consider all social networking sites, be it Facebook, LinkedIn or Twitter, a public place. Regardless of where the foul language stems from, it's best to avoid it entirely on social networking sites. Most people would not swear in a job interview, and many of today's job interviews begin with prospective employers researching an applicant online.
* Don't share inappropriate photos. Many a famous person has been caught in scandals surrounding inappropriate photos posted online. While it's OK to horse around with friends, it's best to avoid documenting such times online for all the world, including potential employers, to see.
* Don't get things off your chest with regards to a former employer. Disparaging remarks about a former employer make for a very visible red flag with prospective employers. Such remarks only reflect poorly on the applicant and almost certainly guarantee an individual's resume will find the scrap heap and not the hiring manager's desk.
* Don't get too personal. Sharing too much personal information online is another way job seekers can reduce their chances of finding work. While some information, like family photos, is acceptable, getting overly personal could scare away prospective employers
Charlie Pankey is a former publisher in Nevada and current small business owner