Have you sat down this month and started thinking about your marketing goals in 2015? Which target audiences are you going to focus on and when? which channels are you going to use and when? Are you going to need help in order to reach your goals in 2015?
These questions never really change over the years but the solutions and options definitely continue to move forward and expand. In the last few weeks with my accounts the topic has been on building our content and marketing plans for 2015. Scheduling out the topics, the frequency of content and the channels we are going to use.
Here are 3 tips to help you in making your 2015 marketing plan if you have not already started.
In Northern Nevada, the channels for marketing are continue to develop. because of our older generations that are just starting to get involved digitally, traditional medias like newspaper, TV, radio and magazine are still relevant marketing options. But things on the digital side re growing. Reputation still matters but consumers are wiling to search out local experts on social media, blogs, web services, in doing business locally. Your business needs to be represented in their favorite channels and devices. Even if it is only a billboard directing the consumer back to your website or another channel. At least you are acknowledging that you see them and their channel and you would like to connect elsewhere.
Make 2015 the ear that you get your digital solutions in order and start to provide your customers an experience digitally that fits their lifestyle.
Valet Marketing is a full service agency serving Northern Nevada since 2008. CEO Charlie Pankey has over 20 years of traditional and Digital Media experience in helping local business owners build creative solutions to attracting local customers and building new business growth.
Charlie Pankey is a former publisher in Nevada and current small business owner