It is obvious that no matter the size of your company or focus of your brand, just having a website is no longer enough. Building Mobile strategy and adjusting your mobile touch points are critical for separation of your brand moving forward. As user habits and application data is recorded on all these mobile devices, it is intuitive for us to realize that by changing our brands look, usability and functions for each device will be advantageous in creating stickyness and appeal.
In creating Digital Campaigns I find many businesses still use traditional marketing solutions in design. With the revolutionary advances in mobile every thing we do in digital including ads, emails, interstitial etc need to be designed with the mobile user in mind.
I found this tip sheet today on the AARP web solutions page and just thought it was worth sharing.
Nice work AARP.
Charlie Pankey is a former publisher in Nevada and current small business owner