I was e-mailed this article today from Axandra. This is one of those simple items that get's confusing for most of us business people because all the agressive business marketing that promises the world in Linking. I believe that Google has now made these linking services a risky and negative influence on your site and this is sound advice.
Google has become pretty good in detecting low quality web pages and links. If you use a link service that promises a lot of high PR links for little money or if you participate in a fully automated linking system, chances are that Google will penalize your website because you are trying to trick them.
Just use common sense: if you can find that automated linking system, Google can find it too. Do not try to trick Google.
If you want to get better rankings on Google, the links that point to your website should be from related websites and from sources that would "naturally" link to your website.
1. Create a linkworthy website
If your website is only a collection of affiliate links then you cannot expect that other webmasters will link to your site. Create a website with good content.
People like to link to "How to" articles, top 10 lists and controversial statement. The more interesting your web pages are, the more likely it is that other websites will link to your site.
2. Solve other people's problems
Do you have an article on your website that solves a specific problem? Contact related websites and point them to the interesting content on your site.
Contact the webmasters of sites that are related to the topic of your website and bloggers who have written about that topic. Inform these people about your article. Chances are that these websites will link to your site. You can find related websites and blogs with this tool.
3. Put your website into the right context
The direct effect of links from Internet directories has decreased but they are still a very good way to put your website into the right context.
If many Internet directories list your website in the right category, then search engines will know that your website is related to that category and it will be much easier to get high rankings for keywords that are related to that category.
4. Get links to different pages of your website and vary your link texts
The structure of a natural backlink pattern depends on the website. Some websites get the most links to the home page. Other websites get many links to specific pages.
In general, the websites that link to your website should use the keywords for which you want to get high rankings in the linked text. The texts should vary. If all web pages use exactly the same text to link to your site, this will look unnatural.
Getting the right kind of backlinks is very important if you want to get high rankings on Google and other search engines. Create interesting and linkworthy web pages and optimize the content of these pages for search engines.
When you are sure that your web pages are user-friendly and interesting, get the right kind of links to your website and your rankings will increase.
Charlie Pankey is a former publisher in Nevada and current small business owner