Valet Marketing
  • Valet Home
    • About us
    • Contact US
  • Valet Web Development Program
  • Publications / Marketing Services

Has Social Media changed how we view our friends opinions?

8/6/2014

0 Comments

 
Consumer trust, it is a key variable in our marketing efforts. Is the channel I choose to market my business or services considered reputable and trusted by consumers.  All of us understand that word of mouth advertising although often elusive, is the most dynamic marketing any of us can achieve. However recent surveys suggest that we don't trust our friends like we used to.

According to a survey we found at Statista.com Americans are starting turn a sharp ear toward personal recommendations. 8% drop in consumer trust since 2011. This study does not say why, but is it to much of a stretch to believe the proliferation of social media sharing and promotion have started to erode our confidence in our fiends and communities ability to judge what is good or bad for us?

A further look at this study finds that Word of mouth is the only category with a negative growth pattern in consumer trust. Now to be fair 82% of people still believe it is the most trusted source of information which is 15% higher then the next group of trusted resources (online Directories and Newspaper editorial content).

Furthermore Newspapers across the country should take notice that between Editorial and Advertisements they are still the top in trusted media sources when it comes to consumer trust. And although services such as Facebook ads or Google ads are eroding adverting revenues, consumers trust Newspaper content and advertisements nearly 2 to 1 over social media advertisements.

Which again supports my thought that Social Media has started to erode our confidence in our friends choices or recommendations.

Something to chew on when you build your next marketing campaign.  What is the consumer doing in the channel and how much do they trust you when they see your ad in that channel?  Do I need to build trust statements into my campaigns. Do I need to give their friends good solid facts so that they trust their recommendations?

Let me here your thoughts on this topic? Can you trust your friends recommendations?



 
Statistic: To what extend do you trust the following forms of advertising/recommendation? | Statista
Find more statistics at Statista
0 Comments



Leave a Reply.

     Subscribe in a reader

    Valet Marketing on LinkedIn
    View my profile on LinkedIn

    Author

    Charlie Pankey is a former publisher in Nevada and current small business owner

    Archives

    February 2015
    January 2015
    December 2014
    November 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    October 2012
    February 2012
    May 2011
    April 2011
    March 2011
    February 2011

    Categories

    All
    Audience
    Business News Nevada
    Carson City
    Digital Apps
    Direct Mail
    Douglas County
    Magazine Publishing
    Marketing Strategy
    Marketing Video - SEO
    Mobile Marketing
    Monarch Direct
    Monthly Review
    Social Media
    Social Networks For Employment
    Social Netwroking

    Follow this blog
    Loading
    Premier Business Links
    Designing with Nature
    Ruby Rose Cowgirl Clothes
    Bill Merrill - Remax
    Arrowhead Dental
    Aloha Mednicinal
    Carson Now
    Lifepoint Community Church
Picture
Valet Marketing
Minden Nevada
775-392-1289
[email protected]
Picture
Picture
  • Valet Home
    • About us
    • Contact US
  • Valet Web Development Program
  • Publications / Marketing Services