Facebook has been updating their practices quite a bit this year, and if you have not had the time to keep up with the changes you may not be aware that your business page is a little more difficult to find by your customers.
In this post I will not go into details on all the changes, just make note that getting your business page recognized and shared is now more about promotion and ad spending then just creating content.
So how does a small business owner create revenue and traffic using Facebook moving forward. Content is still a great lead source but if you can't create buzz on each piece of content you will eventually see that Facebook will devalue your voice and fewer and fewer readers will actually see your content. I would recommend creating your content on a Blog and feeding it to your Facebook page instead of creating it directly for Facebook.
However Facebook APPS are now more valuable and hold a primary space for business use on the new Facebook page layout. Small businesses can invest inexpensive app solutions that allow them to become e-commerce friendly through the Facebook experience. Through a Facebook apps readers can enter contests, shop for merchandise, read listings fro real-estate, read menus and coupons pages for restaurants etc...
Facebook APPs are not new and the best Facebook Marketers for years have used services such as shortstack, mindfire, appapeal and more. Recently I had the opportunity to work with a new company out of Florida, CashKlick
They have a great new design and format for hosting Real-Estate listings, Newspaper classifieds, Restaurant menus, Grocery Store Circulars and more.
Click here for a demo of a Restaurant site: https://www.facebook.com/cashklickeatery on Facebook click the Menu Tab to see how it looks live to the reader. Here is a Real estate Sample: https://www.facebook.com/wilmingtonrealestate .
What I like about CashKlick is that they do all the work for you. I have come to realize that most business don't use APPS because they don't have the time to build the app and manage it.
For a local Business owner a Facebook app can be a driving revenue source that has limited investment and high returns. If you have invested in building a Facebook audience or interested in getting started, using a service like CashKlick can streamline the effort, make you look very professional and provide you with new revenue streams.
Interested in learning more about how your business can use APPS to create audience and revenue, give me a call and I will help you sort through the advantages for your individual business.
I have written before about my love for the magazine Success. Today I had the pleasure of listening to the audio CD included in each issue, and was introduced to this question. Are you designing your social media strategy to be a mile wide and an inch deep? Meaning have you developed thousands of connections but no relationships. Back in my network marketing days we called this approach AMWAY. The idea of how wide of a distribution channel you can have in order to move more products.
The reason this caught my attention, is probably obvious, but have you stopped too think about how it relates to your business. I am guilty of it on LinkedIn, I have over 1200 connections yet still only really know a handful of contacts. Some would say I am wasting opportunity, but in reality I did nothing to foster a relationship with these people, I just joined a group and started accepting connections. There is no depth to the relationship or value to what I am doing at this time.
In the social media arena, (Facebook, Twitter, LinkedIn, youTube, etc.) you must foster relationships based on giving. Giving of your information, giving of your attention, giving of your time. In Northern Nevada, we should understand that in our small communities the only thing of value we may have is the relationships we have fostered in our community. Why in the social media world would it be any different?
I heard this stat on the same CD today. Business owners should do the following on social media to feed its consumers. Facebook 2x a day, Twitter Hourly, Blog Weekly. Not a bad recipe for starting out on social media. Understand that consumers, want information, they want to interact with you and your business, but you have to do your part.
Building a social media strategy that has depth of relationship is where success is found for local business. When consumers reply to your message you must provide feedback. When a consumer has a question, you must answer it, when a consumer takes their time to share you must respond with gratitude. Then and only then will they share with their friends about your great business and you will start to see growth.
Charlie Pankey is a former publisher in Nevada and current small business owner