Facebook has been updating their practices quite a bit this year, and if you have not had the time to keep up with the changes you may not be aware that your business page is a little more difficult to find by your customers.
In this post I will not go into details on all the changes, just make note that getting your business page recognized and shared is now more about promotion and ad spending then just creating content.
So how does a small business owner create revenue and traffic using Facebook moving forward. Content is still a great lead source but if you can't create buzz on each piece of content you will eventually see that Facebook will devalue your voice and fewer and fewer readers will actually see your content. I would recommend creating your content on a Blog and feeding it to your Facebook page instead of creating it directly for Facebook.
However Facebook APPS are now more valuable and hold a primary space for business use on the new Facebook page layout. Small businesses can invest inexpensive app solutions that allow them to become e-commerce friendly through the Facebook experience. Through a Facebook apps readers can enter contests, shop for merchandise, read listings fro real-estate, read menus and coupons pages for restaurants etc...
Facebook APPs are not new and the best Facebook Marketers for years have used services such as shortstack, mindfire, appapeal and more. Recently I had the opportunity to work with a new company out of Florida, CashKlick
They have a great new design and format for hosting Real-Estate listings, Newspaper classifieds, Restaurant menus, Grocery Store Circulars and more.
Click here for a demo of a Restaurant site: https://www.facebook.com/cashklickeatery on Facebook click the Menu Tab to see how it looks live to the reader. Here is a Real estate Sample: https://www.facebook.com/wilmingtonrealestate .
What I like about CashKlick is that they do all the work for you. I have come to realize that most business don't use APPS because they don't have the time to build the app and manage it.
For a local Business owner a Facebook app can be a driving revenue source that has limited investment and high returns. If you have invested in building a Facebook audience or interested in getting started, using a service like CashKlick can streamline the effort, make you look very professional and provide you with new revenue streams.
Interested in learning more about how your business can use APPS to create audience and revenue, give me a call and I will help you sort through the advantages for your individual business.
I am excited to be joining Joey in the future development of the Carson Valley Times. Over the next several month's Joey and I will be introducing new services to our local community that will enhance the Carson valley Times Brand in our region and provide local business owners a new and fresh approach to marketing and communicating with local residence.
If I can be of any assistance in looking at your local marketing plans or consulting you on your digital strategies in this new age of marketing I would be honored to help.
Sept 2012, saw the start of a new business in the region. I'm excited to share this with you because Chad is a close friend and an amazing cook.
The I'd Eat There Food Truck is now serving in Carson City Mon, Wed and Fri. and Gardnerville / Minden Tuesday and Thursdays. Chad has also made his talent and truck available for special events.
Chad, Former exec Chef at a Local high end Golf Country Club int eh region, is now out on his own and bringing amazing flavor to your local streets. From Fish tacos to Jerk Chicken Sandwich and much more Chad is Sure to have you coming back for more.
Follow them on Twitter and soon on the web at www.iettruck.com
We are excited to announce that Valet Marketing and Carson Now (www.carsonnow.org) have agreed to partner together in order to offer local business clients expanded services and audience in their marketing efforts in the Carson City, Carson Valley and Tahoe Region.
Carson Now is celebrating their one-year anniversary in the region and has seen a fantastic growth in local readership in the past year. They offer local readers headlines, stories, business reviews, and lifestyle features for Carson City. Carson Now is now featuring Daily Deals form local business owners that they even will broadcast on Twitter and Facebook for local business owners. The match with Valet Marketing, allow s Carson Now to add a printing, direct mail and mobile marketing platform to their small business offerings.
Valet Marketing, will now be offering clients in the Carson City Region premium marketing space on this growing and well read news site. "I am excited to be able to ad Carson Now to the services I provide, they are a very trust worthy news source that has filled a much needed void in the local marketplace for relevant local news and business features online", says Charlie Pankey, Owner Valet Marketing.
Two weeks into the month, and positive signs are being displayed all around the Carson City region. A Sunday visit to Maurice's in Carson City to pick up that last minute Valentines gift, found a store full of customers. Speaking with the clerk she told me that February had been exceptional and that the store had been busy since mid-January. The valentines promotion worked so well that they ran out of their free necklace give-a-way.
Snow is falling all over the valley today and yet at the Douglas County Chamber meeting the room was filled with local business owners. Many stories being passed of better than expected business and signs of growth. Could it be even with 15% unemployment in Douglas County that people are just ready to stop pouting and want to spend?
I want to highlight a business in Carson City this week. Monarch Direct - Mike Riggs owner - I have know Mike for about three years now, and can tell you first hand about the quality of his business and quality of his service in our community. Mike runs a very successful print and direct mail shop in Carson City. This week I had a chance to see Mike doing business is various locations. BNI in Reno, BNI in Carson City, Postal Seminar at the BRIC, Printing my brochures..etc.. The thing that stood out to me is that Mike is a master of service of others. He truly enjoys serving others in his business. Even if they do not offer him a business opportunity he is all about helping them be successful.
He does business with a smile on his face and a can do attitude all day long.
His business delivers quality printing services for local business and his expertise in the direct mail arena for local business is valuable asset to many. Great work Mike!
Charlie Pankey is a former publisher in Nevada and current small business owner